A new report claims that Apple's anticipated M2 MacBook Pro may have seen its orders cut by up to 30% ahead of Q4, a stark warning of significantly reduced demand.
Ahead of today's iPhone 14 event, prolific Apple insider Ming-Chi Kuo shared (opens in new tab)insight stating that while the product is still slated to enter mass production in Q4 "Apple cut 4Q22 shipment forecasts of new models by 20–30% before mass production."
Kuo says this is an unusual move ahead of peak season and a new product going into mass production that signals "demand is significantly lower than Apple’s expectations."
Kuo cites the economic recession and the decline in work-from-home demand as the main reasons for the order cut, negatives that will persist for at least 6-9 months.
Reiterating previous reports, Kuo says the new processor, expected to be upgrades on the M2, is the only main upgrade, also limiting demand.
Kuo also notes that stock of the current M1 MacBook Pro (2021) is now significantly better, with favorable shipping times owing to a "marked decline in demand."
Kuo says Apple is cutting shipping alongside its rivals but that its order cut "is smaller than those of its competitors." Ahead of today's iPhone event, Kuo says that the move shows "Apple’s high-end product demand is not immune to the economic recession/inflation" and that investors should also pay close attention to whether demand for the iPhone 14 Pro is similarly affected.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
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