The smart money was already on Apple announcing at least one new Mac at the WWDC23 event on June 5. Now, it appears the company is getting ready to make it easier for people to buy one, too.
With rumors pointing to a 15-inch MacBook Air arriving at the very least, WWDC is shaping up to be a big one for Apple and buyers of its various wares. Now, Bloomberg's Mark Gurman says that Apple is ready to make it easier for people to buy that new stuff, although only if you have one of its existing devices.
Hey big spender
In a post to Twitter, Gurman appeared to hint that the move confirms that Apple will announce new Macs during the WWDC event. Whether we will see something new beyond that 15-inch MacBook Air remains to be seen, however.
Of course, while WWDC will be the event that sees Apple announce the new iPhone, iPad, Mac, Apple Watch, and Apple TV software, there is plenty of hardware to look forward to. Even beyond that, the Reality Pro mixed reality headset is expected to finally debut, bringing to end years of rumors and guesswork.
Apple will start accepting trade-ins of the Mac Studio, 13-inch M2 MacBook Air and 13-inch M2 MacBook Pro on June 5th, the same day as WWDC. Read into that as you will. I’m expecting new Macs at WWDC. https://t.co/Y7SL6sOA4oMay 27, 2023
That headset isn't expected to go on sale immediately, though. Rather, Apple is expected to announce it during WWDC and then ship it months later to allow developers time to get their apps ready for the big release.
When that will be isn't known right now, but with Apple already expected to put the iPhone 15 lineup on sale in September — not to mention updated Apple Watches — it could be a busy last few months of the year for Apple and its retail employees.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.