What you need to know
- Meta says it is vastly reducing the number of new hires it plans to make for the rest of the year.
- The company told employees it needs to make a shift because of headwinds affecting revenue growth.
- It says changes made by Apple and a "loss of signal" from iOS changes are partly to blame.
Meta says that it plans to drastically reduce hiring for the rest of the year in the face of slowing revenue growth caused in part by Apple's major iOS privacy changes.
As reported by Business Insider:
CFO David Wehner told employees that while the company was "optimistic" about the future, it needed "to ensure we are making focused, balanced investments to support our most strategic priorities," citing headwinds including slower revenue growth than anticipated at the start of the year.
Meta says one of the big reasons for this is changes made by Apple to iOS 14 and continued with iOS 15, making it harder to track users across different apps and services using an IDFA identifier. Apple has massively reduced the effectiveness of Facebook's advertising programs by making this an opt-in feature for users. Apple continues to tout privacy as one of the best iPhone features on offer over its competitors, and says the move has been met with positivity by customers.
Wehner specifically cited "the loss of signal from iOS changes," seemingly suggesting the company is struggling to offer businesses and advertisers clear insight into the effectiveness of ad campaigns, likely reducing spending.
The company has previously warned that changes made by Apple would cost it $10 billion in 2022, sending shares nosediving.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9