What you need to know
- Streaming service Pandora is overhauling its app today.
- New "For You" tab provides continually updated personal suggestions.
- Also aims to provide easy access to all Pandora's content and programming.
Popular U.S. music streaming service Pandora's mobile app is today getting a substantial overhaul to bring users increased personalization, in a bid to stay competitive in a world dominated by Spotify and Apple Music.
Pandora will today introduce a brand new mobile experience. The main feature is a dedicated "For You" tab, which provides a continuously updating feed of content recommended to users based on personalized factors. Users will receive recommendations for both music and podcasts based on the day of the week, time of day and Pandora's predictions about things like your mood.
In a statement Pandora's Chief Product Officer Chris Phillips said:
"Our listeners have told us that they love the utility of Pandora — it's drop-dead easy, it works, it knows me, It's really simple," explains Pandora's Chief Product Officer, Chris Phillips. "But what they haven't been able to understand and have easy enough access to is all the content and programming that we have available on Pandora — the new content, new programming, and the unique content that you can't get other places,"
Pandora hopes that the new "For You" tab will provide a window to allow users to view the most amount of its content possible. Web feature Pandora modes is also coming to mobile for the first time. This lets you toggle and customize how you experience Pandora Stations to hear certain types of music such as new releases. Inside the For You tab, you can also browse by category, this includes genre, new music, podcasts, moods, playlists, decades and trending.
In total, there are some 35 different modules in Pandora's new For You feed, some of which are shown to every user while others appear dynamically based on time of day and day of week. Its suggestions will also be tailored to your own likes and interests, thanks to your own listening behavior and explicit signals, like thumbs up and thumbs down.
There's a "Moods & Activities" section, which will let you pick out music to suit your mood, be it a rainy day, a workout or studying to name a few.
Customization and personalization are absolutely key in this new Pandora upgrade. The new version will begin rollout today on iOS and Android and should be made be available for all users over the next few weeks.