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Netflix shares plummet 26%, losing $40 billion as subscriptions weaken

Netflix on iPhone X
Netflix on iPhone X (Image credit: iMore)

What you need to know

  • Netflix says it has lost 200,000 subscribers in the first quarter of 2022.
  • That's the first such loss since October 2011, and the company has warned it could lose another 2 million in the next quarter.
  • Netflix blamed household sharing as its shares took a massive Wednesday tumble.

Netflix shares have plunged 26% in pre-market trading Wednesday, wiping $40 billion from its value after the company lost subscribers overall in Q1, the first such loss in 2011.

Despite recording 10% revenue growth, Netflix offered shareholders a dreary outlook on its Q1 Performace, stating revenue growth "has slowed considerably".

Screenshot 2022 04 20

Screenshot 2022 04 20 (Image credit: iMore)

Netflix said there were a number of reasons for this, including a larger number of households sharing accounts rather than paying for them. Netflix estimates that while it has over 222m paying households, it has a further 100m additional households watching its content who aren't paying for it by sharing an account with a household that does.

It also stated that it was clear the pace of its growth was limited by factors it couldn't control, like the uptake of connected TVs and data costs. It also said the rise of new streaming services was having an impact on its growth.

Netflix says it plans to tackle the slowing growth, in part by focusing on the 100M+ households enjoying Netflix using someone else's account. It is also planning to roll out less expensive plans supported by advertising, CEO Reed Hastings stated that this would give consumers more choice to pay for a cheaper service, stating the success of rivals like Hulu and Disney meant there was no doubt that it would work.

At the time of publication, Netflix's shares were down $92.51, 26.54% on their Tuesday close.

Stephen Warwick
Stephen Warwick

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.