What you need to know
- Apple has released a new ad for Apple Card.
- The ad shows just how quickly you can apply for, get approved, and use your Apple Card.
Apple has debuted a new ad that shows that, in a pinch, its credit card can come to the rescue.
The company has released "Chocolate," a new ad for Apple Card that depicts someone who, already in process of eating a bar of chocolate in line, found that they went to the store without their wallet. Thankfully, they were able to use their iPhone to apply for, get approved, and use their Apple Card in minutes to avoid having to either steal or leave a half-eaten candy bar at the counter.
You can check out the new ad on YouTube below:
The ad features the song "Chocolate (feat. Trozé)" by Big Boi. You can listen to that on Apple Music below:
While most people would hopefully not find themselves in a situation where they had to apply for a credit card in order to buy a candy bar, it certainly shows off the convenience of Apple's approach to the credit card application process. Normally, a would-be credit cardholder would have to apply online, potentially wait days for an approval, and then also wait up to a week for their physical card to arrive in the mail.
While some credit card companies have made steps to improve this process, Apple integrated the entire process into its Wallet app, something that every iPhone owner has in their pocket. It's definitely a differentiator in an industry that has been quite slow to adopt new technologies to improve the customer experience.
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
Not quite our experience: when the Apple Card first came out, it took me several months to get approved (despite a high credit score etc.). More recently, both my 20-something sons have also had trouble: one took months to get approved and Goldman Sachs could not tell him why; the other is still not approved and about ready to give up after several attempts.
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