New Apple documentary charts artists' AR collaboration with Apple stores

Infinite Canvas
Infinite Canvas (Image credit: Apple)

What you need to know

  • There's a new Apple TV documentary.
  • It's called Infinite Canvas.
  • It charts the work of seven artists who collaborated with Apple stores for an augmented reality project.

A new Apple TV documentary charts the story of seven artists who collaborated with Apple stores on augmented reality projects.

As noted by 9to5Mac:

In 2019, a collaboration between seven leading artists helped Apple Stores across the world come alive through augmented reality. A new documentary now available for free on Apple TV highlights the work of each artist and the story of exploring creativity's outer limits.

Created by Ryan McGinley, the documentary looks to speak with artists as they discover augmented reality for the first time, which resulted in a series of projects in partnership with Today at Apple:

Last summer, Apple Creative Pros led group sessions that ventured outside the store and into the community. Visitors had the opportunity to explore the city together as reimagined by the seven artists. Apple also collaborated with Nick Cave on an AR installation viewable in every Apple Store in the world, and with Sarah Rothberg on a Lab that taught the fundamentals of creating AR experiences.

The documentary reportedly focuses on "the human side of augmented reality art", and also includes a conversation with the late poet John Giorno. The 65-minute documentary is available on Apple TV free to stream right now.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9