New Apple domain name hints at further focus on original Apple TV+ content

Tim Cook Apple TV+ (Image credit: Apple)

What you need to know

Apple has registered a new Apple TV+ domain name.
AppleOriginalProductions.com is now owned by Apple.
The URL doesn't point to anything yet, though.

As Apple continues to find more ways to bring original big-name content to Apple TV+ it seems the company might have a new website in mind. One that could potentially house its efforts, maybe?

As spotted by MacRumors, Apple is now the proud owner of AppleOriginalProductions.com with CSC Corporate Domains acting as the registrar. CSC is a company that Apple has used before and the domain was registered yesterday, August 13.

Appleoriginalproductions Whois Screenshot (Image credit: iMore)

What the new domain name will be used for is anyone's guess. It doesn't currently point to a website and, frankly, it might never do so. Apple has registered domains in the past just to prevent anyone else from doing so and then pointing them to something embarrassing. Or it could be the next face of Apple TV+'s original content.

Recent reports have Apple making a "dramatic pivot" in an attempt to bring more heavy-hitting movies to Apple TV+ following the success of Tom Hanks' "Greyhound".

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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.