Apple TV+ could get 'dramatic pivot' following success of 'Greyhound'
What you need to know
- Apple TV+ might be pivoting in its strategy.
- It follows the success of WWII blockbuster 'Greyhound' starring Tom Hanks.
- The shift could see Apple release more heavyweight films.
A new report says the success of Apple TV+'s WWII offering Greyhound starring Tom Hanks could signal a new direction for the platform.
One source says that Apple is "discussing plans to release a dozen new movies a year on Apple TV+." Releasing one film a month, two or four of the films would be "blockbuster" titles like Greyhound or the upcoming Emancipation starring Will Smith. Another source told the outlet that "Apple is telling Hollywood that it's now in the market for more tentpole-like feature films." As the report notes, this would be a big shift for Apple TV+:
Greyhound reportedly set an opening weekend record for an Apple TV+ show, and if this report is correct, Apple may be looking to capitalize on its success by bringing more big-name movies to the platform in the future.
Would you like to see more high profile movies on Apple TV+? Or do you think TV shows are the way forward? Let us know in the comments!
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
Being in a free year, it's given me a chance to review it. Greyhound was a success because it was good movie. What I see happening is that they'll go the Netflix route and just release whatever castoffs the studios don't want. Cloverfield Paradox was not good, I see why it got relegated to Netflix
I dunno, from these reports its seems like Apple is really looking to target more premium blockbusters like 'Greyhound', the exact opposite of castoffs.
I feel like Apple isn’t sure what they want to be when it comes to streaming. Defending Jacob was good (aside from the finale.) See was... fine. It feels like they just green light any idea from a famous person.