New iPad Pro and Magic Keyboard ad reminds us that our next computer, isn't

iPad Pro (2020)
iPad Pro (2020) (Image credit: iMore)

What you need to know

  • Apple has a new ad out.
  • It's all about iPad Pro and the Magic Keyboard.
  • "Your next computer is not a computer."

Apple has a way with ads, that's for sure. Its latest popped up on YouTube a little earlier and, true to form, it's pretty great. This time it's iPad Pro and the Magic Keyboard that gets the white room treatment.

The ad itself runs for just 68 seconds but that's all it needs to whet the appetite for Apple's latest iPad and accessory. During those 68 seconds, we see a hummingbird as it checks out that hyper-colorful iPad Pro display. And, of course, that floating keyboard.

Introducing the new iPad Pro. It's faster than most PC laptops and features the most advanced mobile display, ever. With Wide and Ultra Wide Pro cameras and the new LiDAR Scanner to take AR to the next level. Oh, and it floats on a new backlit Magic Keyboard with trackpad.

You can check the ad out for yourself and I'm glad to see Apple once again lean into the idea that "your next computer is not a computer". For many, I think it might have a point.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.