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New iPhone 13 Pro concept ad gives us a whole new kind of notch

Iphone 13 Pro Notch Concept
Iphone 13 Pro Notch Concept (Image credit: ConceptsiPhone / Antonio De Rosa)

What you need to know

  • A new YouTube video shows a concept ad for the unannounced iPhone 13 Pro.
  • The ad shows a device with an inverted notch of sorts.

Apple will likely announce the iPhone 13 in or around September later this year and while we think we have a pretty good idea what to expect, that doesn't mean that concept videos can't be fun. The latest to come courtesy of ConceptsiPhone is a great example of that. But don't expect it to ship this year, if any.

See, this concept shows us an iPhone with a sort of inverted notch. A notch that sticks out, rather than in, and is moved to one side of the iPhone's top edge. It's easier to just show you what I mean and, surprisingly, I don't hate it!

Check it out.

iPhone 13 Pro and iPhone 13 Pro Max - Trailer by Apple Inc. A new approach for a unique shape. Debatable, but certainly, this iPhone 13 M1 Series is something different.So here is the new iPhone 13 , iPhone 13 Pro and iPhone 13 Pro Max Concept Trailer with amazing All-new design, beautiful display and the new M1 chip. The new 2021 iPhones will be launched in September 2021.

See what I mean?

Apart from that new look there's plenty going on here, not least the inclusion of an Apple-designed M1 chip for the first time. We're already hearing that the M1-powered iPad Pro is looking super beefy with that chip so just imagine one in an iPhone!

All of this is to say that I'd buy the hell out of this thing, if Apple shipped it. Which it won't, but hey. It doesn't hurt to look, right?

For now, be sure to check what we think is the best iPhone for most people right now. Spoiler: it's iPhone 12!

Oliver Haslam
Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.