A new report says Apple might be announcing something new on December 8

Apple Event September 2020
Apple Event September 2020 (Image credit: iMore)

What you need to know

  • An internal Apple memo suggests new SKUs will be added to AppleCare on December 8.
  • That would suggest a new product will be announced on that date.

Apple could be set to announce something new on December 8 if a leaked internal memo is any indication. According to a new report, that memo has told service providers to expect changes to AppleCare on that date.

The change, according to MacRumors, will see new SKUs added to AppleCare which, normally, means a new product or two. The memo doesn't go into details about what category the SKUs are in, however.

In an internal memo this week, obtained by MacRumors from a reliable source, Apple informed service providers that it has AppleCare-related changes planned for Tuesday, December 8 at approximately 5:30 a.m. Pacific Time. Specifically, Apple has advised technicians to prepare for new product SKUs, new/updated product descriptions, and new/updated product pricing, according to the memo.

Importantly, similar memos have preceded Apple announcements before. And while 5:30 a.m. Pacific is too early for an Apple event, it does fit Apple's recent modus opperandi in terms of launching products via press release.

While we don't know what this could be for sure, leaker @L0vetodream has previously previously said that a "Christmas surprise" was coming from Apple at some point. Could this be what they were talking about?

If I was to guess, I'd suggest AirTags could be a good bet. But that's little more than wishful thinking at this point.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.