What you need to know
- More than a third of Apple Store customers use Apple Trade in.
- Tim Cook gave the news in a brief conversation with GQ on the environment.
- He also said that Apple has really pushed trade-ins this year.
Tim Cook has revealed that more than a third of Apple customers use Apple Trade In.
The story notes that whilst recycling and trade-ins has long been a service offered at Apple, the company has really pushed Apple Trade In this year:
Speaking on the success of the program, Cook said:
Depending on the device, customers can trade in their iPhone for between $100 and $600 in the US, applying that value to a new purchase, or putting it on a gift card for a later date. They an also trade in iPads, Macs and Apple Watches. Even if there's no cash value, Apple will still recycle your electronic devices for free, so it can be disposed of responsibly.
GQ also asked Cook about the prospect of some kind of Apple certification that it could apply to third-party products which meet Apple's high standards of sustainability. Cook reportedly said that wasn't "off the table" and that it was something Apple was talking about:
In the full interview Cook also discussed Apple's target of running on 100% renewable energy, its supply chain and the hope that other companies follow Apple's example.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9