What you need to know
- Only one in ten iPhone customers plan to upgrade to the iPhone 13 at launch.
- Customers say the most enticing features would be satellite communication, camera upgrades, and better battery life.
Only one in ten iPhone customers plan to upgrade to the iPhone 13 when it launches later this month.
In a new survey conducted by Savings.com with 1500 consumers, only ten percent of current iPhone customers said that they plan to upgrade to an iPhone 13 model when it launches this September. While this sounds like a potential problem, the outlet estimates that Apple could sell upwards of 42 million phones if some who are on the fence decide to upgrade.
Customers said that certain features could convince them to upgrade, including satellite communication, camera upgrades, and better battery life.
Despite satellite communication being the number one reason people would upgrade, a recent report from Bloomberg says that the technology would not debut with the iPhone 13. The other features, like camera and battery upgrades, do seem more likely.
Apple is expected to announce the iPhone 13 at its 'California Streaming' event on Tuesday, September 14. The company is also rumored to reveal the Apple Watch Series 7, the 3rd generation of AirPods, and the 9th generation iPad.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.