What you need to know
- A new report from Deadline says that Apple TV+ experienced its most viewers ever last weekend.
- The new record was reached mostly through the premiere of Palmer.
As reported by Deadline, more viewers tuned into Apple TV+ over last weekend than ever before. Apple has attributed its new weekend record to the premiere of the new drama Palmer, starring Justin Timberlake.
While Apple does not release exact numbers of any of its shows (or the service overall), the company says that Palmer was its third-biggest launch and second-biggest film on Apple TV+ so far.
According to the report, viewership of the streaming service jumped 33% over last weekend. While Palmer played the main role, both Servant and Dickinson premiered new episodes of their second seasons and Losing Alice also debuted.
Over the weekend, it was also reported that Apple landed CODA in a record-breaking deal at the Sundance Film Festival.
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
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