What you need to know
- Apple has landed CODA, a coming-of-age drama from Siân Heder.
- The company paid a record $25 million for worldwide streaming rights for the film.
As reported by Deadline, Apple has landed worldwide rights to CODA, a coming-of-age drama premiering at the Sundance Film Festival. According to the deal, Apple won out in bidding against Amazon and has paid $25 million, a new record for the festival.
CODA tells the story of Ruby, a singer who finds herself trying to achieve her dream while not abandoning her parents and their struggling fishing business. In its review, WhattoWatch says that the film "tugs at the right heartstrings."
Siân Heder, the writer/director of the film, says that she hopes that the film premiering worldwide on Apple TV+ "help(s) kick down some doors standing in the way of inclusion and representation and pave a path for more stories that center characters from the Deaf and Disabled community."
It is currently unclear when CODA will premiere on Apple TV+.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.