What you need to know
- Polaroid has announced a new camera and a brand overhaul.
- Its new camera is an autofocus instant analog camera called 'Polaroid Now'.
- Polaroid has also announced a new special edition instant film called 'Color Wave.'
Polaroid has today announced the final step in its brand revival, announcing a new look and feel as well as a brand new camera, Polaroid Now. Not only is Polaroid Originals now just 'Polaroid, there's a brand new camera to go with the rebrand!
In a press release Polaroid stated:
The Polaroid Now will launch for a limited time in Polaroid's iconic rainbow colors, red, orange, yellow, green and blue, as well as black and white.
Polaroid CEO Oskar Smolokowski said:
Polaroid has also announced a brand new special edition instant film, Color Wave:
Polaroid Now's lens can automatically switch between distance and portrait formats and has a flash that will account for lighting conditions. The battery will get you through 15 packs of film. Polaroid also offered the following statement on the current global situation:
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9