Right now the Apple TV is currently discounted for Amazon Prime Day, with the 4K version from 2021 a very enticing $109 at Amazon (opens in new tab), down form its usual eye-watering price fo $179. Yet for all that this discount makes the Apple TV a fantastic deal, I can't help but think that many people are going to keep choosing the Amazon Fire TV stick, especially when some models are up to 60% off right now.
This Apple TV is undoubtedly an absolute bargain. In our Apple TV 4K (2021) review we tipped this as the best Apple TV the company has ever made, but a tough sell because of its high price tag and cheap rivals. That price gap has never been more apparent on Prime Day, where Amazon flogs its Fire TV stick range for next to nothing.
The Apple TV does have a lot going for it. It has a very slick and smooth interface, and great connectivity with different Apple products like AirPods, iPhone, and iPad. It also works tremendously well with AirPlay and in my opinion, the HomePod stereo setup is an unrivaled home theater solution. Yet many people want simplicity when it comes to streaming.
Many have suggested that Apple should make a streaming stick of some sort for all the reasons that make Fire TV popular. It's cheap and requires very little in the way of setup, you simply plug it into your TV and go. That gets you a remote and access to services like Netflix, Prime Video, HBO Max, Sling, Disney+, YouTube, ESPN, Hulu, and even live sports with different subscriptions. Oh, it also does music streaming.
If you aren't worried about 4K, the HD version is just $11.99 (opens in new tab). That gets you all of the aforementioned capability for the price of a meal at Five Guys or something. The value is insane when you think about it.
The latest generation with a bit more processor juice (it's 50% more powerful) but still just HD is only $16.99 (opens in new tab) and is probably a better future-proofing option.
If 4K is a must, then you can get a 4K Fire TV Stick for just $24.99 (opens in new tab), currently half price down from $50. the best Fire TV Stick, the 4K Max, comes with better Wi-Fi 6, 40% more power, and some good Alexa Home Theater capabilities, this is currently $34.99 instead of $54.99 (opens in new tab).
There is obviously a gulf in capability for the price, Apple TV is more powerful and comes with the aforementioned stellar integration with services like Apple Fitness+, Apple Arcade, its own App Store, AirPlay, Siri, and more. But if you want a device that just streams content, then I can't not recommend the Fire TV Stick at these prices.
There's just one day of Prime Day left, so move fast.
Fire TV Stick Lite with Alexa Voice Remote Lite | $18 off at Amazon (opens in new tab)
Cover all streaming bases for just 12 bucks.
Fire TV Stick Lite with Alexa Voice Remote | $23 off at Amazon (opens in new tab)
If you can stretch the extra $5 this is a much better alternative to the Lite.
Get 4K streaming for just $25, what a bargain!
Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
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