Reduced Apple Trade In prices may be result of third-party repairs
What you need to know
- A report claims that increases in third-party repairs may have led to Apple reducing prices for its Trade In program.
- Apple drastically reduced Trade in values overnight earlier this month.
- The report suggests that people repeatedly trading in phones with third-party components reduces the value of the devices.
A report from Forbes suggests that Apple's decision to significantly reduce Trade In prices for some devices may have been driven by an increase in devices being traded in with third-party components.
On January 10, it emerged that Apple had drastically cut the trade-in value of many its devices by up to $100, or one-sixth of the original value. At the time, there was no indication as to what might be behind the move, and no seemingly regular pattern. The iPhone XS Max, which had been available to trade in since September, saw its value fall from $600 to $500 overnight, despite there being no significant release that might have explained why the phone was now worth less. The changes were worldwide, being reported in the US, as well as the UK and Germany.
Now, a Forbes report citing two anonymous Apple employees claims that an increase in third-party repairs, and devices being traded in with third-party components, may be to blame.
The report notes that Apple does not set its own Trade In prices, but rather it uses partners for trade-in and recycling. This is publicly available information and is stated in the small print on Apple's Trade In page (opens in new tab) In the UK for example, Brightstar provides the service. As one of the employees noted:
Another employee confirmed this, and also claimed that "the primary reason" for the drop in prices was ""people repeatedly turning in phones with third party parts that cut the value." As the report states:
Naturally, if you were to have your iPhone's display or battery replaced by a third-party repair service that wasn't an Authorized Service Provider using official parts, you can imagine how if you traded that device in, it might not be worth as much to a recycling service as initially thought.
Apple only spoke to Forbes to confirm that reductions were worldwide, but wouldn't comment on pricing or any third parties involved.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
So... Apple goes out of its way to stop 3rd parties from getting "authentic" parts, gets upset that people go to 3rd parties anyways because of cost, then allows everyone to be punished by their refurb partner? Sounds like Win Win Win for Apple.