Relocated 'The Grove' Apple Store opens in Los Angeles

Apple The Grove Opening (Image credit: Apple)

What you need to know

Apple has unveiled its new relocated retail store in Los Angeles.
Apple The Grove opened its new doors to customers just in time for holiday shopping.

Today, Apple opened its relocated Apple Store in Los Angeles.

The new Apple The Grove opened its doors to customers in the city right in time for holiday shopping. The new location is twice the size of the original store and adopts the modern designs that we now come to expect from a relocated, redesigned, or new location for the company.

The old store, as detailed in an earlier report, served over 27 million visitors over 19 years. The new store wasn't quite ready in time for iPhone 13 time, but it's here now and will no doubt be the focus for many big iPhone launches over the coming years.

Apple The Grove Interior (Image credit: Apple)

The entirely new Apple The Grove opened this Friday, November 19, at the popular shopping destination in Los Angeles. Located in the heart of the open-air plaza, the brand new store is nearly twice the size of the original building and was redesigned to be a new gathering place for the Los Angeles community to discover Apple's products and services, get support, and participate in free Today at Apple sessions or popular Photo Walks at The Grove.

The big opening saw Apple CEO Tim Cook and head of people Deirdre O'Brien put in an appearance as Apple got yet another flagship store underway.

Apple The Grove Tim Cook (Image credit: Apple)

Customers who are interested in visiting Apple The Grove can visit the store page on the Apple website. Anyone local should drop in for a look — this new store will undoubtedly offer the best iPhone buying experience in town!

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.