What you need to know
- Apple has unveiled its new relocated retail store in Los Angeles.
- Apple The Grove opened its new doors to customers just in time for holiday shopping.
Today, Apple opened its relocated Apple Store in Los Angeles.
The new Apple The Grove opened its doors to customers in the city right in time for holiday shopping. The new location is twice the size of the original store and adopts the modern designs that we now come to expect from a relocated, redesigned, or new location for the company.
The old store, as detailed in an earlier report, served over 27 million visitors over 19 years. The new store wasn't quite ready in time for iPhone 13 time, but it's here now and will no doubt be the focus for many big iPhone launches over the coming years.
The big opening saw Apple CEO Tim Cook and head of people Deirdre O'Brien put in an appearance as Apple got yet another flagship store underway.
Customers who are interested in visiting Apple The Grove can visit the store page (opens in new tab) on the Apple website. Anyone local should drop in for a look — this new store will undoubtedly offer the best iPhone buying experience in town!
Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.
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