Source: MacRumors
What you need to know
- RBC claims that ISBC sold the trademark to Apple.
- ISBC confirmed that it had sold it, but not who to.
- References to "AirTag" have also been spotted in iOS 13.2.
Following some trademark sleuthing earlier this week that suggested Apple now owns the "AirTag" trademark it looks like that might actually be the case. Russian site RBC reports (via MacRumors) that a group has sold the trademark to Apple.
According to RBC, a group called ISBC recently sold the "AirTag" trademark to Apple. The report goes on to say that the deal included a clause which means the group would continue to develop its products under a single brand.
ISBC has since confirmed that it has indeed sold the trademark but that it won't say who bought it because of a confidentiality agreement.
ISBC® group of companies have decided to bet on enhancing development of its own products under a single namesake trademark ISBC®. This rebranding decision is very much conditioned by international deal on assignment of the trademark AIRTAG®.
[...]
Transfer of RFID keyfobs from AIRTAG® brand to our flagship one - ISBC® - evidences our confidence in future of the product and solutions related. Confidentiality agreed does not allow us to disclose the deal in detail. But we may express our confidence the the future of AIRTAG® trademark we have envisaged and registered internationally will be bright, the whole world will learn and love the new product so named.
The rumor of AirTags – or Apple Tags as I'd hoped they'd be called – has been a solid one for weeks. References in iOS betas have been an almost weekly occurence and they've even been spotted in the Find My app, too.
At this point the question isn't whether Apple is working on a Tile-like tracker, but rather when it will be announced. The iPhone 11 and iPhone 11 Pro announcement was thought to be the perfect time, but that came and went. The recent AirPods Pro announcement via press release does suggest something similar could happen with AirTags. I'll be waiting and seeing, just like you.
Super-fast mmWave 5G coming to more countries with iPhone 13, says Kuo
A new report from Apple supply chain analyst Ming-Chi Kuo claims Apple will bring faster mmWave 5G to multiple new countries with iPhone 13, including Japan, Australia, and Canada.
Rumor: Apple TV app coming to Sky Q in the UK
A new rumor on Reddit claims the Apple TV app may be coming to Sky Q in the UK.
Apple's App Store 'breaking at the seams', says former marketing director
Apple's former Sr. Director of Worldwide Product Marketing, Michael Gartenberg, says he hopes Apple "gets its act together soon" in the face of growing reports regarding scam apps on its App Store, which he says appears to be "breaking at the seams".
Get the rarest gift for the Nintendo Switch amiibo collector in your life
Nintendo's amiibo lets you collect all of your favorite characters and gain some in-game benefits for having the figures. Here are some of the most expensive and hard-to-find Nintendo Switch amiibo figures on the market.