What you need to know
- Apple is reportedly talking to more car companies about helping it produce Apple Cars.
- Talk of a 2024 ramp-up to mass production is also reported.
Apple is reportedly talking to multiple companies across Japan and South Korea about them helping build Apple Car, a project that is now vaguely being reported for mass production in 2024.
According to the DigiTimes report, Apple is talking to Asian suppliers and carmakers about the possibility of ramping up to mass production in 2024. Companies in Japan and South Korea are thought to be among those being sounded out, according to the report.
According to that report, Apple and the suppliers are discussing whether the 2024 date is possible due to the ongoing component shortages that have impacted other car companies, including Tesla. However, there is already plenty of doubt about whether DigiTimes is on the money with this report, thanks in part to its poor record with these things. That being said, reports of Apple speaking to car companies like Kia and Hyundai have circulated before today.
Apple Car is a project that has been on the radar for years now and it's gone through a considerable turnover of staff in recent years. It still isn't clear exactly what the project is, with some reports having it being an electric vehicle while others suggest it is Apple-built self-driving technology that will be licensed out to traditional manufacturers like Ford and others.
At this point, it is almost impossible to know exactly what Apple Car is. It may stay that way until Apple announces it, although 2024 does simultaneously seem both a long time into the future and just around the corner.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.
Three years sounds like a lot of time to make your own vehicle. But not when it comes to producing a Vehicle at scale. People think that there is strick rules for making a iPhone. But that is nothing in comparision to creating, and manufacturing a vehicle. There is lots of safety measures, tests, and certifications before a vehicle is even put into full production. If Apple is still in talks to build an Apple Vehicle going into the 4th quarter of 2021, then the only way that I can see Apple make any vehicle, is to partner with an existing Car OEM, and let them make the ENTIRE, including getting all the certifications, tests, and safety measures put in place for Apples car. Three years from now would be approaching the end of 2024.
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