Report: Customers ready for a hardware subscription service from Apple
What you need to know
- Analytics firm CIRP has put together some data about Apple's rumored hardware subscription service.
- The data is favorable, showing that customers seem more interested in it similar programs like the iPhone Upgrade Program.
Last week, it was reported that Apple is planning to launch a hardware subscription service for the iPhone and more of the company's devices.
Analytics firm CIRP (via 9to5Mac) has put together a report that, after looking at the data, seems to confirm that iPhone owners are totally game for a hardware subscription service. Mike Levin, CIRP Partner and Co-Founder, said that such a program could be a potential win over the company's existing iPhone Upgrade Program.
The report went on to say that a large chunk of iPhone customers already essentially lease rather than own their iPhone, making it a logical step to jump into a truly subscription-based program rather than a lease-to-own program.
In addition to the iPhone, many are hopeful that Apple may open up this subscription service to its other devices. What seems very likely is that Apple will bundle its hardware with its services - essentially combining the iPhone Upgrade Program and Apple One into one subscription price. For those who always upgrade to the latest and greatest that the company offers, it would be a natural fit.
Bottom line: The iPhone 13 is the best iPhone for most people, with impressive new cameras and notable improvements to battery life. Without all the bells and whistles of the Pro line, the iPhone 13 and iPhone 13 mini are still powerhouses that'll keep owners happy for years to come.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
"You will own nothing and be happy" Welcome back, feudal lords, except this time our feudal lords are corporate shareholders. I don't rent my phones - I own. I will not sign up for a subscription service I don't want or need.
I agree. Yes I upgrade consistently but when I do upgrade I don't trade in I sell because I will get far more than Apple will give me for the trade in, it's just like a car. The dealer doesn't give you near what the car is on the open market. Why would Apple? They want to resell your phone to someone that isn't buying the latest and greatest.
I don't know that as a consumer that I am "ready" for hardware subscriptions yet, but the fact remains that I am essentially doing that right now since I am on Apple's annual-upgrade plan where I pay around $50/month and can upgrade to the next model iPhone when it comes out while continuing to pay that monthly fee. This is essentially the same as renting hardware and millions of users are doing the very same thing with the monthly equipment fees attached to their cellular plans. So in the end it's pretty much a wash.