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Splash shows event marketing will never be the same after Covid

Meet Splash
Meet Splash (Image credit: Splash)

What you need to know

  • Undering a post-COVID world.
  • Mobile is playing a role in events and meetings.
  • Splash Studio will add even more value.

In just a few weeks, thousands of technology insiders will once again make their way to Las Vegas, Nevada, for the Consumer Electronics Show (CES). Virtual in 2021, the huge event returning to in-person activities is perhaps surprising given the continued uncertainty over the pandemic. Though CES has decided to hold its event in person, many businesses in 2022 and beyond will not. With Splash, those companies are better equipped to handle any meeting moving forward, whether in-person, remote, or hybrid.

An event marketing technology company, Splash has done its homework and understands just how different event planning has become compared to pre-Covid. Before the pandemic, companies would primarily hold or attend costly in-person meetings that stretched resources with heavy business dependence on the outcoming of those events. Because of the nature of the beast, those events were small in number but large in size.

Existing and post-COVID event marketing tends to rely on smaller in-person events, virtual events, or some hybrid model. As Splash explains, businesses must "start using smaller, repeatable, hybrid event programs to build an agile event strategy, " thereby ditching the large, tentpole events with significant upfront costs.

Splash offers various resources for companies to create events, regardless of the when and where. In addition, it promises a superior experience across multiple channels and devices. Yes, devices. From creating event assets, including event pages and emails, to RSVPs and check-ins, mobile devices specifically play an essential role and integrate into the company's existing apps.

Companies can eliminate barriers that often affect others when partnering with Splash for event planning. Much of the focus here is on design and automation. The former helps keep companies on-brand, while the latter allows key stakeholders to stay on message without risking the brand, data, and compliance.

Splash Studio (Image credit: Splash)

Arriving in January, Splash Studio is an all-new, all-in-one solution to help marketers execute on programs quickly and with confidence — no matter the event format. With Splash Studio, users will be able to build interactive, virtual events directly in Splash and stream them natively. The new product will also include features for engaging guests online, including Q&A, chat, polling, networking hubs, content sharing, and presenter management.

For more information about Splash, visit the official site.

Bryan M Wolfe
Staff Writer

Bryan M. Wolfe has written about technology for over a decade on various websites, including TechRadar, AppAdvice, and many more. Before this, he worked in the technology field across different industries, including healthcare and education. He’s currently iMore’s lead on all things Mac and macOS, although he also loves covering iPhone, iPad, and Apple Watch. Bryan enjoys watching his favorite sports teams, traveling, and driving around his teenage daughter to her latest stage show, audition, or school event in his spare time. He also keeps busy walking his black and white cocker spaniel, Izzy, and trying new coffees and liquid grapes.