Steve Jobs: You have to start with the customer experience and work backwards to the technology

I love this video of Steve Jobs from 1997, answering a hard question in an open and honest way. This is what I want to see more of from all our technology companies. Not polish, not script, just great products that they obviously love and can't wait to share with us, and a real dialog about the choices they made to get there.

Just watch it.

Moving Day

Foxconn to invest $1 billion in India to move iPhone production from China

According to a new report from Reuters, Foxconn is preparing to greatly expand its production capabilities in India for Apple's iPhone.

brick-and-mortar

Photos reveal stunning new Apple Store in Beijing, opening soon

Photos have shown off Apple's stunning new Sanlitun store, which will replace Apple's first-ever store in China.

look at that box though

iPhone 12 120Hz decision hangs in the balance, says report

EverythingApplePro, noting Max Weinbach and internal sources, claims the decision to include 120Hz in the iPhone 12 has been pushed back following a series of failed tests.

To store or display?

Keep your amiibo safe with these great storage cases

Every collector knows you need a proper storage solution and that's definitely true when it comes to your amiibo collection.