This is the story of how a Salesforce CEO gifted Steve Jobs appstore.com
What you need to know
- Salesforce CEO Marc Benioff met with Steve Jobs in 2003 and the pair discussed cloud services.
- After that conversation, Benioff came up with an app store for Salesforce and registered the URL.
- When Apple announced App Store, Benioff gave the URL to Jobs.
You probably already know that appstore.com redirects to App Store or iTunes depending on the device you're using, but that wasn't always the case. After a meeting with Apple CEO Steve Jobs in 2003, it was Salesforce and CEO Marc Benioff who owned it.
But after his initial plans changed Benioff was left with a URL he didn't need. Until 2008 when Apple announced App Store.
The whole story of how that came about is in Benioff's new book, Trailblazer, with TechCrunch sharing the story.
But it took a few years for Benioff to put all of the pieces together. And once he did, what he came up with was the kind of app store we are all so familiar with today.
The idea was so good Benioff had his team register the URL so Salesforce could use it when it was ready to. But ultimately Salesforce ended up shipping with a different name after customers said they didn't like the AppStore name. AppExchange was born, leaving appstore.com unused. At least, until Benioff was invited to Apple's big 2008 announcement – App Store.
After the event, Benioff gave the URL to Jobs so it could be used with the new App Store product.
The rest, as they say, is history.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.