Supplier of iPhone cameras says that 24 hours a day isn't enough to keep up
What you need to know
- Sony provides iPhone cameras.
- It already pushes its production lines 24 hours each day.
- But the company says it still can't meet demand.
Sony makes the cameras that go into Apple's iPhones and despite running its production lines all day it says it still can't make them quickly enough.
Sony has told Bloomberg )via 9to5Mac) that its factories will run throughout the holidays to try and make up for the lost time. The company produces cameras for multiple companies, including Apple.
This is the second year running that Sony has had to keep its production lines ticking over through the holidays in an attempt to catch up with demand. And with so many phones now using more than one camera that demand is constantly increasing despite the smartphone market as a whole slowing.
We've heard plenty about Apple using time-of-flight (ToF) technology in future iPhones, with 2020 likely to be the year it happens. And Sony will be there to help.
2020 will be a big year for Sony and Apple. It remains to be seen whether either can get their production acts together in time for September's likely launch window.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.