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Survey shows AirPods are top dog with U.S. consumers

AirPods 2 Wired Case
AirPods 2 Wired Case (Image credit: Apple)

What you need to know

  • Survey shows 57% of consumers would consider AirPods when buying Wireless headphones.
  • Next closest rival was BOSE who scored 39%.
  • Apple owned Beats lowest with 26%.

A Counterpoint consumer survey released yesterday shows that 57% of U.S. consumers surveyed would choose AirPods as their future preference for wireless headphones.

The survey was multiple response, which is why the overall percentage total is greater than 100. The full breakdown of the suvery was as follows:

Counterpoint suggested that the reasons for Apple's strong performance were; ease of use, comfort, fit and portability . Not only that, consumers as a whole also prefer true wireless technology over simply wireless earphones thanks to better sound quality, portability and convenience.

Almost 3 out of 5 respondents to the survey already had a pair of wireless earphones/headpones. Half had bought/recieved them more than a year ago and almost 40% said they were willing to buy. in the next year. THe most appealing features of wireless headphones were thought to be assistants like Siri, as well as active noice canellation. (ANC)

As you can see though, it wasn't all good news for Apple, as only a quarter of people surveyed said they would consider Apple owned Beats as a choice.

Stephen Warwick
Stephen Warwick

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.