TAG Heur takes on Apple Watch with a $2,150 Super Mario Smartwatch

Tag Heur Mario Watch
Tag Heur Mario Watch (Image credit: TAG Heuer/Nintendo)

What you need to know

  • TAG Heur has released a new smartwatch that's Mario-themed.
  • The red and black watch will set buyers back a cool $2,150.

It's fair to say that few people woke up this morning expecting to be lusting over a Mario-themed smartwatch from TAG Heur by lunchtime, but here we are. Unfortunately, it'll cost you a cool $2,150 if you want to strap one of these things onto your wrist.

Nintendo isn't normally one for sharing Mario with other companies, but it's made an exception for this "long-term collaboration" that begins with a 2,000-unit run of Mario watches.

The $2,150 asking price is obviously going to throw a ton of people off and it's the same price you'd pay for five Apple Watch Series 6 wearables, so there's that. But I have to admit, I rather like this thing. It's a looker, that's for sure.

Tag Heur Mario Watch Full

Tag Heur Mario Watch Full (Image credit: TAG Heuer/Nintendo)

TechCrunch says the Google Wear OS-powered watch will run for around 20 hours without a charge while units will be available starting July 15.

The watch is, effectively, a redesigned version of the TAG Heuer Connected, a $2,000 Wear OS device that launched last April. The timepiece got high marks for design quality — as one would expect from the company. This version adds touches like a Mario "M" on the dial, red accents throughout and a matching red rubber strap (along with a black leather version).

Based on that, I'd pay the extra cash and get the Mario watch over the base Connected version, but that's me. I won't be buying either though — at 45mm, this is going to be on chonky boy indeed. Oh, and it's more than two grand — if I was spending that kind of money on a watch, it'd have the Omega logo on it.

Prefer your watches smart? Check out our collection of the best Apple Watch deals before buying!

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.