Ferrari said today that it is in talks with Apple to expanding their in-car entertainment partnership, also unveiling a new, iPad mini-equipped car. The car, called “LaFerrari”, is a 1 million euro hybrid four-seat vehicle with iPad minis in the passenger seats. LaFerrari was announced at the Geneva motor show. Bloomberg reports:
Eddy Cue, Apple's senior vice president of internet software and services, has joined the board of directors of Italian hypercar maker, Ferrari. In the press release announcing Ferrari's financial results of the first nine months of 2012, they also announced the appointment.
More and more, automakers are coming to the realization that most drivers aren't interested in having a separate collection of music on their phones than in the car. That's why dedicated in-car hard drives gave way to iPhone cables in recent years, and now moving forward they're looking to utilize those cables in a more serious manner with their own service powered by Harman's Aha Radio...
Eyes Free, just announced at WWDC 2012 will allow Siri to integrate directly into your car so you can keep your hands on the wheel. Apple has already partnered with several car manufacturers to bring Eyes Free to market.