What you need to know
- Apple TV+ smash-hit Ted Lasso is doing very well in its second season.
- Figures from Reelgood indicate that it was the most-watched show in the U.S. two weekends running as the new season debuted.
- It is also performing much better than its first season.
Apple TV+ standout and global phenomenon Ted Lasso has been the most-watched show of any streaming platform during both weekends since its launch on July 23.
According to figures from Reelgood provided to iMore, Ted Lasso was the number one most-watched show amongst its 2 million users the weekend of July 23 when season two debuted, and the following weekend when the second episode dropped.
Reelgood says that not only is Ted Lasso top of the league, but it's also doing much better than it did last year, attracting around 4.6% of streaming shares compared to just 1.9% for season one, even when the data is adjusted to account for season one, which saw the first three episodes debut on the same day.
According to Reelgood, this trend is apparent across other Apple TV+ shows, such as For All Mankind, which it says was notably more popular during its second season.
Lasso-mania is also spurring TV+ users to take a look at some of Apple's other TV+ content, with Lisey's Story and Schmigadoon enjoying bigger shares of streaming compared to the first season of Ted Lasso.
Alternative figures from Parrot Analytics suggested that Ted Lasso was second only to Loki as Saturday, July 24. The show has received a rare 100% rating from early reviewers on Rotten Tomatoes.
Clearly, Apple knows it's on to a winner, with Apple dedicating its entire website to the show the morning of the season 2 premiere. Ted Lasso and Apple TV+ are available on devices like iPhone and iPad, as well as the Best TVs for Apple TV 2021.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9