Ted Lasso takes over Apple.com for season 2 launch

Ted Lasso Store
Ted Lasso Store (Image credit: iMore)

What you need to know

  • Ted Lasso season 2 debuts today.
  • Coach has taken over the entire Apple website to celebrate!

To celebrate Ted Lasso season 2, Apple has dedicated its entire online website to Coach Lasso.

With the first episode now available on Apple TV+, visiting Apple's website currently won't show you any products, just a bright blue screen, and the words 'Kindness Makes a Comeback', along with a link to stream Ted Lasso on Apple TV.

If you need an iPhone 12, or something else, you can of course still navigate the Apple store online through the navigation bar at the top, but the move shows just how important Apple thinks the smash-hit comedy is to the success of its streaming platform. Ted Lasso has become something of a global sensation, helping to elevate the status of Apple TV+ as a viable streaming option for some.

Apple recently celebrated the premiere of the show and a slew of awards, from the company:

Since its launch on Apple TV+ in August 2020, "Ted Lasso" has been recognized with global accolades that include 20 Emmy Award nominations, making it the most Emmy-nominated freshman comedy series ever; a Peabody Award; the Screen Actors Guild Award for Outstanding Performance by a Male Actor in a Comedy Series; and a Golden Globe Award in the Best Comedy Actor category. The series also triumphed at the 2021 Critics Choice Awards, sweeping every category for which it was nominated and securing wins for Best Comedy Series, Best Actor for Sudeikis, and Best Supporting Actress for Waddingham. In addition, the series has picked up two Writers Guild Awards for Best New Series and Best Comedy Series, nominations from the Producers Guild of America for Comedy Series, as well as honors from many other guilds and critics groups. "Ted Lasso" is also the only comedy series honored as an AFI Program of the Year and has regularly appeared on television critics' "Best of 2020" lists.

The new season has a 100% score on Rotten Tomatoes, and the first episode is available on Apple TV+ right now!

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9