Source: iMore
What you need to know
- TikTok is reportedly testing games in its mobile apps.
- TikTok users in Vietnam are currently able to play games.
- Ads are likely to be attached to the games when they roll out elsewhere.
Video-based social network TikTok is reportedly keen to add mini-games to its app across multiple platforms with the company already testing them in Vietnam.
According to a new Reuters report, the addition of games would allow TikTok to earn more ad revenue, something that is never a bad thing when that's your entire business model.
TikTok has been conducting tests so users can play games on its video-sharing app in Vietnam, part of plans for a major push into gaming, four people familiar with the matter said.
Featuring games on its platform would boost advertising revenue as well as the amount of time users spend on the app - one of the world's most popular with more than 1 billion monthly active users.
The same report says that sources believe TikTok will roll games out more widely in South Asia, with the company keen to pull from parent company ByteDance's growing collection of gaming titles. A statement from a spokesperson didn't confirm the report as such, but did mention that TikTok has been testing HTML5 games with partners that include Zynga – the company behind a swathe of Facebook and mobile games.
TikTok isn't the first unexpected company to move into games, of course. Netflix has already done something similar, although TikTok's decision is likely to be more about selling ads against its games rather than driving pure user engagement. Reuters notes that even as things stand, TikTok is likely to see ad revenue triple to $11 billion this year.
Betas never stop: The fifth developer beta for watchOS 8.7 is out now!
The fifth beta of watchOS 8.7 is now available to developers.
Buying a Mac monitor comes down to whether you like tiny pixels or not
Buying a monitor for your Mac can be either infuriatingly complicated or the easiest thing in the world, money notwithstanding. Many of the concerns Mac buyers had were fixed when Apple announced the Studio Display in early 2022 — but that isn't the end of the story.
Terrifying AirTag tracking saga detailed by actor who was being followed
Apple's AirTag item trackers are again at the center of a report that claims that one of the coin-sized devices was used to track an actor as she walked around Disneyland.
Sing in the shower properly with the best shower speakers
The acoustics in the shower are perfect, take full advantage and belt out your favorite tunes accompanied by one of these great shower speakers.