Tim Cook is in Alabama to announce EdFarm's use of Apple's AR technology

Tim Cook Ed Farm Ar Announcement
Tim Cook Ed Farm Ar Announcement (Image credit: Brandon Wilson)

What you need to know

  • Apple CEO Tim Cook is in Alabama.
  • Education non-profit EdFarm will be using ARKit.
  • Cook was part of the announcement event.

Apple CEO Tim Cook has been in Alabama to help announce a new AR initiative by education non-profit EdFarm. The outfit intends to use AR to "bring Civil Rights history to life" with the help of Apple's Everyone Can Code and Everyone Can Create curriculums.

As spotted by 9to5Mac, tweets showing Cook's attendance have appeared online along with a short video.

Cook took the opportunity to highlight the importance of Civil Rights education in the area.

It's the story about Civil Rights about education about this city and its centrality to the American project of forming a more perfect union. So in our common quest to build a new future defined by education, innovation, and technology, we have to meet today's enduring injustices with the enduring commitment to equality that the city has long embodied.

Apple's Everyone Can Code and Everyone Can Create curriculums are aimed at making sure everyone has access to the tools needed to learn to create art and learn to code apps.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.