Tim Cook explains Apple's "slower return to normal" in leaked memo to Apple employees
What you need to know
- Bloomberg has leaked an internal memo from Tim Cook to Apple staff.
- The memo reveals that the coronavirus has caused a "slower return to normal" than anticipated.
- Cook expresses that its effect is only temporary and thanks everyone for their work.
Earlier today, Apple released a statement to its investors that the company will miss its Q2 earnings guidance due to the impact of the coronavirus across its supply chain. Now, Bloomberg has obtained an internal memo that CEO Tim Cook sent to employees earlier today that also sheds some light on the effect that the virus has had on the company.
In the memo, Cook expressed his appreciation to everyone at Apple for their work in addressing the matter, and also mentioned that the company will be doubling its monetary efforts in fighting against the virus.
He also confirmed that "corporate offices and contact centers have reopened across China", and that the company's retail stores are also beginning to reopen to the public, but that Apple is experiencing a "slower return to normal conditions" than the company had anticipated.
Cook goes on to assure employees that this impact is only temporary and that "Apple is fundamentally strong". He closes by stressing that the company's first priority remains "the health and safety of our employees, supply chain partners, customers, and the communities in which we operate".
The entire leaked memo is below.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.