What you need to know
- Tim Cook sat down during his trip to Japan with the Nikkei Asian Review.
- The CEO talked about manufacturing, antitrust, and what he thinks of smartphone innovation.
- Cook touted the company's work on privacy and its relationships with suppliers.
As part of his tour across Japan, Tim Cook sat down for an interview with the Nikkei Asian Review to talk about the company's economic impact, privacy, and antitrust. Reported by Appleinsider, Cook talked about how the company has created "well over 2 million" jobs in the United States, a remark based off of the2.4 million jobs the company claimed credit for. The estimation was based on positions at the Apple Store, its corporate campus, developers, and suppliers.
Cook talked about how, while the assembly of most of its products happens overseas, the sourcing of materials and manufacturing is thriving domestically.
Cook also talked about the company's relationship with Seiko Advance, an ink supplier who has helped create the colors for Apple's recent products. The supplier developed the ink and the application process required in order to create the iconic gray, silver, gold, and green colors found on the iPhone, iPad, and Mac.
When talking about antitrust and the fact that regulators are taking a stronger stance against big tech as a whole, Cook pushed back, saying that it is the responsibility of the company to not abuse its power. Apple, he stresses, sets itself apart from many of the companies under scrutiny because of its commitment to user privacy.
When questioned about the iPhone's declining sales in recent years, Cook believes we are still just scratching the surface of what it and similar products will be capable of. The smartphone market, which many believe is maturing, is just beginning in his eyes.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.