Tim Cook tells Italians 'how great the impact of technology can be' in a new magazine

Tim Cook Silicon Slopes Summit
Tim Cook Silicon Slopes Summit (Image credit: Scott G Winterton, Deseret News)

What you need to know

  • Tim Cook has appeared in the first Login magazine in Italy.
  • Cook discusses health and technology in the lengthy text.
  • Cook manages to squeeze an ad for Apple Watch in, too.

Apple CEO Tim Cook has penned a lengthy piece for the first issue of a new technology magazine. The Italian magazine is available online and in stores now.

In the piece for Login, first spotted by 9to5Mac, Cook explains how he feels that young people are now able to shape their future using technology, whether that's based around privacy, health, or something else.

Cook also told a story about an Italian who wrote to him to say his Apple Watch discovered a heart condition, allowing him to begin treatment.

Our commitment to humanity is also why Apple invests more than ever in health. Just recently, I received an email from a 29-year-old in Rome who told me he was being treated for a serious heart condition discovered only because his Apple Watch detected an irregular heartbeat and warned him. His story, as well as many others like it, reminds us of how great the impact of technology can be, even in saving lives, when, in designing it, we put people at the center.Beyond the products it creates, Apple is committed to building an ecosystem of innovation where people have the ability to develop their biggest ideas to improve our lives.

The full story is worth a read — especially if you speak Italian and don't have to rely on machine translation — and can be found both online and in stores now.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.