Today at Apple and Made in LDN launch virtual Music Revival program

Music Revival
Music Revival (Image credit: Spotlight)

What you need to know

  • Today at Apple and Made in LDN are launching Music Revival with Spotlight again.
  • The program will run from February 10 through June 30.

As reported by 9to5Mac, Today at Apple, Made in LDN, and Spotlight are all teaming up again to help young musicians make their big break into the music industry with the Music Revival program. This year's program will, of course, be virtual.

"Dive headfirst into the industry in this exclusive programme. Creative sessions will cover everything from building a profile and finding creative direction online, to shooting stand out music videos. You'll also learn how the different parts of the industry connect and what it's like to sign with a label. In the final session, you'll discover how to take your project out into the world and use marketing and PR to make it fly."

The program was also virtual last year, a first for Apple and its partners in the program.

In 2020, Today at Apple moved from in-store to online due to the pandemic. Spotlight's Music Survival series was one of the first virtual collaborations, giving 36 young artists the skills they need to succeed. With support from the mayor of London, Apple celebrated a summer of virtual creativity with a live Final Showcase and short films documenting the project.

This year, sessions will focus on shooting a music video, signing with a label, and marketing your work.

For 2021, Music Revival builds on the success of Music Survival with DJ and presenter Carly Wilford. This year, participants will dive in and shoot music videos, learn what it's like to sign with a label, and how to market creative work. Beginning in February, Webex sessions will run every second Wednesday from 6:00 to 7:30 p.m.

The program will run from February 10 through June 30. Musicians who are ages 16-25 and live in the UK can submit their application on Spotlight's website until February 3.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.