Twitter begins testing autoplay videos on iOS
The feature works similar to Facebook's implementation and applies to video ads, user uploaded videos, and clips from Twitter's Amplify program. AdAge, citing an unnamed source, reports that Twitter is testing the two different variants of the autoplay feature:
This move is just the latest step in Twitter's ambitions to further monetize the micro-blogging platform. Enabling autoplay for videos in a user's newsfeed could potentially give advertisers and content creators an unimpeded route to more views by bypassing the click-to-play barrier.
It's unclear how wide the test is right now, but there's a chance you could start seeing autoplay videos in your feed soon as Twitter looks to gauge user reaction to the feature.
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