Apple CEO pictured wearing Vision Pro for the first time — Tim Cook dons spatial computer in Vanity Fair interview

Apple CEO Tim Cook
(Image credit: Apple)

Just hours before the Apple Vision Pro launch, Apple CEO Tim Cook was finally been pictured wearing Apple’s revolutionary spatial computing headset for the first time. 

When Apple Vision Pro launched last year, images and videos of Tim Cook (or indeed any Apple executive) were notably absent from proceedings. Many commenters were quick to note that Tim Cook was not pictured wearing the headset, with some contrasting the approach to Meta’s Quest as worn by CEO Mark Zuckerberg. 

Now, we’ve finally got our first look at Apple’s chief as part of a major interview for Vanity Fair, and boy does he wear it well. 

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Tim Cook takes the stage 

In an interview with VF’s Nick Bilton, Cook revealed his own experience trying on the headset very early on in its development, adding he had “known for years” Apple would get to the stage of releasing Vision Pro in its current form. 

Cook also reiterated that he had watched all of Ted Lasso season three on Vision Pro, specifically lying down on his sofa with the images on the ceiling. He also revealed that meditation on Apple Vision Pro was “on a different level” to anything else he had experienced, and that he also used it for productivity.

More generally, Cook was asked about AI, spatial computing, and technology. Asked what “the future of it all” looked like, he said it was “hard to predict exactly.” Rather than predicting the future itself, Cook said that at Apple “What we do is we get really excited about something and then we start pulling the string and see where it takes us.” While Cook says the company has “things on the road maps” and a definitive point of view, part of shaping the future through a company like Apple “is also the exploration and figuring out.” 

While you can certainly argue that Tim Cook has already cemented his legacy as Apple CEO with the Apple Watch, Apple Vision Pro is one of the company’s boldest and most exciting products ever. Pre-orders are almost over, and the headset will launch in full on February 2. 

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Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9