We might find out when Apple plans to announce iPhone 12 this week

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By Oliver Haslam
last updated

iPhones
iPhones (Image credit: iMore)

What you need to know

  • Apple could tell us when it will announce its new iPhones this week.
  • The event will surely be a virtual one.
  • Events normally happen around two weeks after they were confirmed.

Apple might tell us when it plans to announce its new iPhones at some point this week. That's according to Bloomberg's Mark Gurman when responding to the suggestion we might see new devices announced within days.

While some people have suggested some sort of product announcement might happen this week, Gurman doesn't expect that to happen. Instead, he says, it's more likely that Apple will share the date that it will announce its big 2020 products.

iPhone 12 (2020): Rumors, release date, price, features, and more

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This year's iPhone event will surely be online for obvious reasons. It's also likely that we will see a pre-recorded event similar to what we saw from WWDC's opening keynote back in June. That went down very well and I'd be down for that again.

As for when it will happen, it's unclear. Apple would normally send invitations to events around two weeks before they happen. But with nobody needing to book flights or hotels this year, that timeline could absolutely be truncated. And then there's the question of when the devices will actually ship after Apple already said iPhones won't meet their usual September window.

As you know, last year we started selling iPhones in late September. This year, we expect supply to be available a few weeks later.

That doesn't mean it can't announce them, of course!

Oliver Haslam
Oliver Haslam
Contributor

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.