Why the Smart Battery Case for iPhone has a humpty hump

Apple has just announced the Smart Battery Case for iPhone 6s and... it has a big, abrupt hump on the back. That's led to a lot of internet noise about it being bump-ugly and jokes that Industrial Design must have hit the eggnog extra early this year. So what's going on?

$99 from the Apple Store (opens in new tab)

Let's start with the assumption that Apple isn't, as a rule, stupid. Maybe that's a bad assumption, but let's give them the benefit of the doubt. Then, let's speculate about the choices that led to the Smart Battery Case and what the possible alternatives might have been. That way, even if we still disagree with some or all of those choices, we can do it in an informed way. We can hate smart.

Why make an Apple battery case?

There have been third-party battery cases for years, so why would Apple choose now to enter the market?

  1. There's money that's been left on the table for years by not offering one.
  2. Apple has and are now willing to spend the resources to do it.
  3. Brand visibility and integration can potentially achieve more than third-party offerings.

Why not build in more battery?

Theoretically, everyone wants more battery in their phone. Practically, almost nobody would enjoy living with the tradeoffs that more battery requires.

  1. Batteries are insulators and not radio transparent, so including more cells demands other concessions, like larger sizes to better dissipate heat.
  2. Which is why Apple already offers an iPhone with a bigger built-in battery—the iPhone 6s plus.
  3. Which lets people choose between battery and bulk, as does a case—people can put it on when they need it and take it off when they don't.
  4. Because batteries add more weight than they do power, and lightness translates to usability.

Why a hump?

Once Apple decided to make a battery case, we can look at some existing third-party battery cases and see what trade offs they've made.

  1. They use hard materials and so, to easily put them on and take them off, they need to break into two pieces.
  2. They're bulky and often make it harder to pocket the phone.
  3. They can interfere with cellular signals.
  4. They don't let you charge the case and the phone at the same time.
  5. They offer hardware components for checking charge level.

Assuming Apple didn't want to simply replicate an existing product philosophy and case, they could figure out what different trade offs could be made.

  1. They could use a flexible material that peels on and off and lets them keep a one piece design.
  2. They could minimize bulk to keep it as pocketable as possible.
  3. They could mitigate antenna interference as much as possible.
  4. They could let you charge both the case and the phone at the same time.
  5. They could offer a software-based way for checking charge level.

So, the Smart Battery Case?

Apple decided to go with as naked a battery as possible, just a cell package, some silicone, a Lightning port and connector, and a light. That allowed them to hide a hinge inside, which makes getting it on and off easy even without breaking it apart.

It also means less material to interfere with radio signals. Add a passive coupled antenna inside the case, and cellular reception is impacted as little as possible.

Likewise, the reduced bulk keeps the overall size as small as possible so you can hold it and fit it in pockets as comfortably as possible.

Because Apple is Apple, they also used a fully featured Lightning pass-through that lets the case and phone charge at the same time, and maintains compatibility with other Lightning accessories like the Dock.

Also, while an amber-to-green light will show status while charging, Apple can also show it on the Lock screen and Notification Center at any time.

But the hump, the humpty-hump?!

In a perfect world there'd be a Smart Battery Case that in perfectly matched the space grey, silver, gold, or rose gold finishes, that doubled or quintupled charge capacity, and that was as thin and elegant as the standard silicone case. But we live in this horrible real world, where physics is a jerk and where every choice made comes with an egregiously equal and opposite opportunity cost.

By prioritizing a minimalist, one-piece design, the Smart Battery Case becomes something of a throwback to the early days of smartphones with their extended battery humps—which, like bell bottoms and big beards, instead of succumbing to extinction are now cycling back around.

You can absolutely hate the way it the Smart Battery Case for iPhone 6s looks and, after you've tried it, hate the way it works too. Or you can love it more than any of the battery packs that have come before.

Personally, I'm waiting until I get one. From some angles it looks okay, from others it looks like Luke with Yoda on his back. In the real world, using it day-in, day-out? We'll see.

The point is to consider the choices and the alternatives and to decide if, in the end, they're better or worse for you. Because that way, unlike the dumb stuff that clogs up the 'net, you can hate or love it smart.

$99 from the Apple Store (opens in new tab)

Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

91 Comments
  • "All right! Stop whatcha doin', cause I'm about to ruin
    The image and the style that ya used to
    I look funny - but yo I'm making money, see
    So yo world I hope you're ready for me
    Now gather round, I'm the new fool in town
    And my sound's laid down by the...." "Do the Humpty Hump!" Rene, as you can see your headline brought back memories :) Disclaimer: People that didn't grow up in the 90's probably won't get it lol!
  • Jesus Rene, you can’t be serious?
    In the, ‘Why the Hump’ section you put;
    1. They could use a flexible material that peels on and off and lets them keep a one piece design. (They could still have done this with a full length battery by making just the case edges flexible).
    2.
    3. They could let you charge both the case and the phone at the same time. (You need a hump for that?).
    4. They could offer a software-based way for checking charge level. (You need a hump for that?). You’re reaching. Too far.
    Only point 2 has merit.
  • You forget, Rene's job is not to actually foster discussion, it is to tell you why Apple is right.
  • I couldn't agree more, Renee never seems too talk bad about a product without trying to damage control the problem in some way or another. It is a terrible way to keep people coming to your website or channel, if you can't review or talk about something honestly. If a product has something wrong with it, then talk about it to help people decide whether or not to buy it or not. No one wants to ONLY hear the good things of a product, if we plan on purchasing it in the future. iMore needs to learn that this method will not work in the long run....
  • I like iMore but mobile nations is more apologist site lately.
  • The only reason I can think of is that he is desperate to be included in the list of bloggers who receive review units.
  • But Apple is almost never right...
  • This is one of the reasons I never take iMore seriously when Apple drops a bad product....iMore is mostly full of yes men (people who justify or agree with anything they are big fans of).....Renee is probable the worst offender. I have yet to hear Renee talk bad about a single product or piece of software without trying to justify it in some way or another. Serenity is another one (although she has been getting better at critiquing Apple products, however she does still tend to settle for things just because it's Apple).
  • I feel like your second point needs to wait until we have the case in hand. "They could minimize bulk to keep it as pocketable as possible." Personally I see the bump as interfering with the 'pocketability'. I think you could continuously get that hump caught on the top of out pocket whenever I try to put it away which would be frustrating. This makes the assumption that people put the phone screen toward their bodies but overall I think rounding the back from the edge of the phone would have been much more functional without being so displeasing aesthetically.
  • What makes it only for the 6S? Why can't it work with the 6?
  • It does work with iPhone 6. No one said it didn't. Even mentioned on the page:
    "The Smart Battery Case is engineered specifically for iPhone 6s and iPhone 6 to give you even longer battery life and protection."
  • You need to understand that once Apple puts an S next to a phone's name, the people of Imore and the world disregard the previous model like it was a demented retarded child that never existed.
  • At first sight I thought what are Apple doing with the hump? Now, however I can see that it it's designed to allow the phone and case to be docked with third party accessories, not interfere with the camera lens and flash, and not interfere with the antennas. Like the design or not, you have to give Apple credit for thinking of potential problems and minimising the risk of them affecting the performance of the phone.
    I still think it is ugly though and would not buy one. Posted via the iMore App for Android
  • I think this is one of the things that after a few weeks, it starts to grow on you and you stop disliking it. I really don't think it's a big deal. For 100$, I rather grab the iPhone 6S+ instead with its larger battery.
  • I don't care so much about appearance, but if you have the phone sitting face-up on your desk, you can't hit the home button without flipping the whole phone up toward you unless you're holding down the top end. That's just basic ergonomics. :-/
  • Good point... Sent from the iMore App
  • That is an incorrect statement. I have on sitting one my desk at this very moment and I can tell you that the phone does not flip when the home button is pressed.
  • Ah, really? I heard that from some review (forgot where). Maybe they were exaggerating.
  • While it does look odd, I think the hump won't even touch my hand holding the phone. There's usually a space between my hand and the phone. I hold the edges. So it just looks funny. It looks pregnant.
  • Apple could have done all of these things and still not had the hump if they had used their terraced battery technology from the new MacBooks. Simply put, this case looks like a half-assed job at best. It's like they ran out of R&D money to finish the job properly or had a case of "good enough" cause it's just a case. I wrote my thoughts about the case at by blog - gedblog.com
  • I guess I'm weird but I prefer Apple's battery case to all the others.
  • The Apple way put a smaller battery in the phones and then sell them a battery case for longer battery life Sent from the iMore App
  • I'd buy a mophie case long before I bought one of these ugly big bumped cases that you'd have a problem putting in your pocket. Sent from the iMore App
  • The Verge is now saying that Apple can't match Morphie's design because Morphie has patents on the general design. That would make more sense.
  • No it doesn't. Just look at all the other battery cases available on Amazon. A Mophie patent is a pathetic excuse for not coming up with a good design. Come on Apple- an ugly case that can't even fully charge the phone and is priced twice what the competition charges for a bigger battery (Mophie being the overpriced exception). At least you have the iMore Apple Marketing Department making excuses for you.
  • I had a Mophie on my last iPhone and now that I have a 6S+, I miss having one... But I think Apple may have nailed this one... I think it will fit in the palm of your hand better and I would have preferred that my Mophie had a silicone surface versus a smooth hard one... Also didn't like having two different charging cables...
    I am curious to see if it will weird/hard to pocket and whether it will be more durable... The Mophie was not durable... Only sure negative I see is having it laying on a flat surface and just wanting to hit the home button, making it rock back and forth... Sent from the iMore App
  • I have never had a battery case, but I think I will buy this one. I love the fusion of hardware and software and think its crazy that the internet threw up on this today before they actually saw one in the wild. I've not bought any other battery cases before because of the bulk that it adds and I think Apple wins with this one. The bump may not be so bad - think of how Apple has made batteries to fit the MacBooks and fill every inch of space under the keyboard? And, the images are often enlarged to show detail. I think when people see it for themselves it won't be as bulky as it looks now.
  • Lol its hideous.
  • It's a phone in a case..who cares?
  • So is the iPhone normally. A box of electronics in a case, who cares what it looks like right? Oh and a car, a box of mechanicals in a case. Looks, unimportant right?
  • Apple cant lose. Its amazing. They could put out a hotdog and it will be perfect. Scary world. No wonder people have been ruled since the beginning of time.
  • "Wait a sec, Jony, I've got it. The Apple Frankfurter. BRILLIANT!"
  • Apple's press release: "Today we are proud to roll out the most innovative, and the most portable sandwich (or not?!) device ever. Apple has a strong history with sustenance delivery systems -- look at our name! -- and now we are proud to be the first company to put leftover scraps of beef and pork inside an edible casing. We'd like to introduce you to Apple Hot Dog! (name pending)"
  • Wonder if they will redesign it for the iPhone 7?
  • 1) They use hard materials and so, to easily put them on and take them off, they need to break into two pieces.
    This has never been a problem for me and I've never heard anyone complain about it. Additionally, soft silicone cases stick to clothing, making them hard to insert and remove form pockets. 2) They're bulky and often make it harder to pocket the phone.
    The Apple battery case is every bit as bulky. Making it thinner around the edges makes no difference in pocketability. 3) They can interfere with cellular signals.
    Another made up problem that no one has ever complained about with battery cases. 4) They don't let you charge the case and the phone at the same time.
    Wrong. The Mophie Juice Pack (and probably others) allows you to charge both with a single (albeit non-Lightning) cable. 5) They offer hardware components for checking charge level.
    And this is a negative why? With a Mphie I can check the battery without turning on the screen and also when the case is not attached to the phone or to the charging cable.
    .
    The Apple charging case has only one tangible benefit that third party cases don't offer: the ability to charge with a Lightning cable.
  • https://i.imgur.com/xVgYS1F.jpg
  • lol, too funny
  • If you want more battery life, get a 6 Plus. Sent from the iMore App
  • I can't even defend this product...
  • I think this segment should be renamed from "decisions deconstructed" to the "happy apologist". Sent from the iMore App
  • The only logical explanation for this thing is that Jony Ive is on vacation.... And boy, when he does come back he'll be mad!!
  • I'm sure he'll get over it by the time he rides back on his $300,000 chauffeured Bentley Mulsanne to his $25 million San Francisco mansion.
  • Good Lord are you really trying to defend this hideous design? This thing is atrocious! Posted via the iMore App for Android
  • Strike one...making an ipad pro kb cover. It leads exactly to an experience that Tim Cook has said is awful. Touching a laptop screen. Strike two. Make a battery case for iphone. This only admits some sort of problem that Apple doesn't think battery life is good enough on the iphone.. Apple isn't leaving money on the table here. Whatever they get selling these cases is nothing vs their total revenue. But what they aren't leaving on the table is bad experience in the ipad pro and promoting the idea that their iphone's battery life isn't good enough. You want to stay away from promoting bad ideas vs leaving a few bucks on the table.
  • iMore, you guys are starting to lose some of my respect....How are you guys gonna put out an article justifying all of Apple's bad design choices, especially when almost every other website I have read from have had the same feeling about the product? Are you guys trying to separate yourselves from the rest by going against the grain and agreeing with everything Apple does or do you honestly believe all of these design flaws are justifiable? When people come to your website, we expect to read the good AND the bad about a product, from someone who isn't afraid to say it how it is. I have noticed that you guys love to purchase Apple products but don't like to face the problems that come with them....
  • I've yet to read a single article or comment for Rene acknowledging anything negative Apple has ever done or produced. I like Apple products too, but when you demonstrate this level of bias it undermines your credibility as a journalist.
  • I want one for my 6 plus. Apple should have made the led usable from iOS. Android users would find a reason to convert. :)
  • Reminded me of the Old Motorola MicroTac phone. They had such batteries.
  • Honestly, that you defend this ugly *** thing is insane but it's totally unsurprising. I understand now that iMore is meant to function as Apple's unofficial PR wing. And why not? It's probably a sweet deal! I'm sure the staff gets lots of perks like early demo units and invites to all official Apple events (unlike 9to5Mac or Gizmodo). All iMore have to do in return is not break a ton of news--just enough to keep people coming to the site--and publish a bunch of tutorials and soft editorials to fill the gap. It's honestly a really smart move for the staff. The cherry on top is that Ritchie knows he can drop a piece like this and get thousands of page hits, making him some money, but more importantly keeping us waiting for the next incredibly pro-Apple At All Costs article he writes. It's the perfect setup. Well played!
  • mrobertson21, I quote you " As much as I love a little whimsy to start my day, this is a technology blog, not All Things Considered. Sure, we can take a moment to realize how hopelessly fixated we've become on the Next Big Thing, but a post about an ugly battery case is not the place to do it. " I guess one could make the same argument regarding your comments on Richie's motivations! Myself I don't need a little whimsical writer bashing in technology comments. But what the heck good with the bad. Myself I think Mr. Richie does a superb job presenting good and bad aspects with excellent photo's and observations. Or else why would I be here investing my valuable time reading Imore commentary? Makes me wonder, why are you wasting your valuable time here on what you apparently believe is a mis-reresented webpage? George in NY
  • I'm not calling him a hack or anything. These guys objectively do a lot of good work here; far be it from me to criticize their site overall. That said, this is what a comments section is for.
  • Let me just add that instead of "defend" I should have said "refuse to criticize".
  • "From some angles it looks okay, from others it looks like Luke with Yoda on his back. "
    That's refusal to criticise? Balance in all things, people, balance...
  • So let's look at what you did here. You cherry-picked literally one sentence from a 500 word piece, and post noted it with a smarmy aphorism about balance. Okay... Still, I guess this needs explaining. iMore is a site that chomps at the bit to criticize Samsung and Google for literally anything. I'm not saying they're obligated to be "fair" (whatever that means). iMore can, should, and will do whatever the heck they want to do. It IS, however, hilarious in the light of this piece that Rene Ritchie once wrote an editorial about a headphone jack that doesn't align with the speaker on the Galaxy S. He then used that to illustrate The Difference Between Samsung and Apple. That made me laugh, and I chose to post about it.
  • Yes, I remember that one. But I'm sure he gave them the benefit of the doubt and talked about radio interference and being smart, right?
  • But, of course. *rolleyes*
  • I am hysterical with laughter on all these comments. I guess I am the only person here today that can appreciate where all this technology has come to in such a short time. The last to remember beepers no phone, go find one. Bag phones, " sir why are you carrying a pocketbook? " Brick phones, talk fast I only have 4 minutes of talk time. Don't call back my 4 hours of standby after 12 hours of charging is done. And now the worry is a little hump, and extra ounce here and there, the beauty being marred? I remember the days when my cellphone was to respond to emergencies, make calls to make money, make calls to fulfill my employer needs or contact my employees. I always used my phones as an aid to accomplishing an objective. The objectives were important enough to make an extra few pounds of battery. Now it is a status and entertainment device which deserves hours of commentary about how comfortable it is in the pocket or how somehow hideous it looks. Maybe if more people used there phones to accomplish work and financial goals instead of being entertained they could stop crying about how expensive Apple products are etc. My first " portable " phone was crystal controlled radio transceiver. You radioed to an operator hopefully close by and hoped static wasn't so bad they could actually hear what you were saying. They then dialed the number for you. Usually took 5 to 10 minutes just to make the call then more often than not called died anyway. That was 1970, now we worry about a tiny hump to add hours and hours to a phone that already works for hours and hours even if you are watching television on it? I also remember having to know where you party was and having to call a number for that County and then placing call to ring someone, that was in 80's I believe. Now all we have to complain about is colors or curves in phone etc? WOW get over it already!!! Oh and how about when we paid .66 cents a minute for a call at peak 1.20 a minute off peak? Yes I know all human nature, my parents laughed when you complained about how the toilet worked. You should have had to go to stinky outhouse in 25 degree weather, then you would appreciate that inside plumbing! Once in a while we should all stop and look back a moment and re-prioritze yes? George in NY
  • As much as I love a little whimsy to start my day, this is a technology blog, not All Things Considered. Sure, we can take a moment to realize how hopelessly fixated we've become on the Next Big Thing, but a post about an ugly battery case is not the place to do it.
  • mrobertson21, I suppose you are correct but sometimes some perspective must be added to a conversation. Regarding the battery case itself based solely on this article, not personal use. I would get one in a heart beat! It appears to be the most convenient attached add on battery I have seen. The hump beauty or lack of is in the eye of each beholder, it doesn't appear overly obtrusive in size. Easy on/off an one plug multiple charging are also important feature to me. I operate a 5S currently so not available for my phone or I definitely would have ordered one already. I like it. George in NY
  • I'm sure you're not doing it intentionally but Rene, you do make the positives sound like an apologist is writing it. As much as I love Apple design, this one is clearly a no, sure you'd probably like it after using it for some time due to its usefulness, but you should also insert your first opinion that comes to mind to spice up your writing.
  • So this thing is sitting on the table and you go to hit the home button to wake it up and its going to wobble all over the place?!?! The Apple of old continues to get farther and farther away. This was crap thrown on a wall.
  • I think you just pointed out a good point
  • I have the case and it is actually very comfortable to hold and it really does work nicely. The integration with the OS is great and I can use a single charger to charge both the phone and the battery. It does not wobble when sitting on a table and you hit the home button. It is well made.
  • How is that physically possible seeing as the home button resides over the raised narrow section at the bottom???
  • It's physically possible because the button sits over-top of the battery, not the air-gap between the case and the table. The air-gap is between the lower portion of the case with the lightning connector extension.
  • You got ripped off. Could have gotten double battery life for the same price with a Mophie case. And its not ugly. Smart shopping there!
  • I haven't been to the iMore site for weeks and I see why. If I want Apple marketing I can just go to Apple.com. I hope Apple is paying you guys enough.
  • Or apple could get over their super thin obsession and put a real sized battery in the smaller version. Not everyone wants a phablet, but even that battery is on the small size.
  • The upshot of this entire comment section is:
    1) "It's ugly!" (from those who DON'T have one, and have never even SEEN one in person).
    2) "It's a bad design!" (from those who know literally NOTHING about design)
    3) "It's actually pretty good, and I like it!" (from the people that actually BOUGHT one and have it in their hand)
  • Yep, you summed it up perfectly. I would consider buying one, but rarely does my 6s+ run low on charge for my use case. IMO it looks better than the alternatives.
  • It can't even fully charge the phone and has no on/off switch. I don't need to see this in person to conclude it's a pos. Rene take Tim's dong out of your mouth and bend over it's time for your holiday article about how the absolutely useless Apple Watch will change people's life. And Serenity please stop the iPad Pro propaganda articles.
  • Rene's like Josh Ernest. I don't know how he manages to say some of these things with a straight face. Also how about some love for the 6s plus? Don't tell me that the battery is good enough. I can barely get to dinner time with it.
  • Its like Apple is putting out crap just to SEE how much they can get away with. They're making clear fools of all you apologists. One day you might look back and laugh at yourself if you ever decide to leave the brainwashing cash cow you've became a consumer slave to. Its ugly. My android phone costs just as much yours, literally does 10x more, and its extended battery is not ugly. Deal with it and stop giving into Apples endless bullsh*t. Its so depressing how easily manipulated people are.
  • This place is very interesting, when a bad design product come up by Apple, people here will say "beauty lies in the eyes of the beholder". But when it is by Samsung, people here will say miss align, ugly, they didn't pay attention to the finest details and blah blah blah. This is so entertaining. And it is what makes me keep coming back here to read those funny article and comments.
  • "This is so entertaining. And it is what makes me keep coming back here to read those funny article and comments." I find this place entertaining, for awhile. When Apple comes out with a bad design, people come here to say "Fugly, atrocious, hideous, horrendous, blah blah blah" I have to wonder how people can get so worked up over nothing and become nearly apoplectic. And God forbid somebody isn't deeply offended, now they're an apologist, they've been ripped off, and manipulated, all because they don't agree. It's like being a parent on yard duty watching little kid's play. "I don't like it so you can't like it either." "If you're his friend, you can't be mine." "If you like that you're a poo-poo head." "If you're not for me, you're agin me and an Apple apologist!" I can almost hear the foot stamping. But after awhile, the novelty wears off, and it's time to communicate with adults that are capable of reason and objectivity, and sustaining a discussion, not a bashing. It's a case. Like or don't, buy it or not. The End. But no, people literally want to hate on somebody who likes it. WTF. Why should anybody care. Imagine what it would be like trying to have a face to face conversation about this with most of these commenters. My money says 99% are the Shout You Down So I Must Be Right crowd. I think the Comment section should be labeled Thunderdome. But it's still fun from time to time.
  • Agreed... Sent from the iMore App
  • It's not just this place. Go to any site on the internet that leans toward a specific brand (Ubuntu, Windows, Android, Lexus, Nissan, etc), you'll see the same thing there. Welcome to the internet.
  • Its no beauty but I think it will fit pretty ok in your hand and also stand up better for watching movies or surfing when your out camping or something. This is obviously not for everyday use.
  • I don't mind the looks. For the most part I wouldn't be looking at it. I don't think it will stand up significantly easier than the naked phone. Mainly, the cost and possibly the silicone finish put me off. It's pricy for the battery life it offers. As long as my phone fully functional to the end of the day, I'm happy, I don't need 48hrs on a charge, so a low mAhr battery is fine, but not at $100. Silicone is usually a dust magnet. If that's the, er- case here, I wouldn't consider it at all, even at half the price. I've got a Mophie that I don't care for. It adds weight and bulk that I don't really need and uses the crappy micro-USB connector. But I do like its on-off switch. The lack of one on the Apple case disappoints me. Now if Apple used the iOS to turn it on and off, that would be very cool. That, and if the glossy finish doesn't grab dust and lint, I would be tempted.
  • I saw this over at Anandtech and it was getting a kicking there as well, personally I like it, this article is a little bit too apologetic imo, but I still like it and I don't think the hump will be half as obtrusive as it looks
  • The hump is quite dumb and unnecessary, IMO. Honestly, if I were to get a battery case, it would be one made by Mophie. I have one for my iPhone 4. I wanted one for my 6s, but I don't find it necessary. I usually get around 38 hours of juice from it between charges, so I think I'm good.
  • I don't think it's that ugly lol. I'm not really into design though!
  • I just hope they let Johnny Ives out of the closet he must've been bound and gagged in when Apple put that ugly *** case out. Sent from the iMore App
  • Wow, there are lots of uninformed posters here on this topic. Do yourself a favor, if you're in clined to, go to your local Apple store and try one out before dismissing it. I don't care for Mophie cases or any other battery cases. I've never considered one before I saw this case. I picked one up a few days ago and I'm keeping it. It works great! It does what it's supposed to. And, some here are saying that it won't fit in a pocket or that it will "wobble" on a table when you're typing on it? Untrue on both counts. Again, complain all you want, but just don't make uninformed snap judgements ( I know, I know it's the Internet), but still before I buy a $99 item I research it first and then decide.
  • Have to disagree with point 4 under Why the hump...every battery case I've ever used (including for the 5S and 6S) allows you to charge both at the same time. C'mon Rene, at least try to be honest about something.
  • Kinda looks like someone taped a battery to the back of an iPhone and used shrink wrap to secure it. IMHO I think all battery cases are ugly for ANY phone, but that's just me.
  • This humpback whale still can't go in the water...
  • Think I'll spend my $$ on something else.
  • Who cares what it looks like. There are a million others out there. Apple is acting like they invented the wheel on this one. And total bs that it is the first that you can charge both at the same time.
  • I blame Steve Jobs. In his passing of the torch to Tim, Steve said he didn't want Tim to ever wonder "What would Steve Do?" in designing new products. I personally believe that Tim needs to rebuke that directive and indeed ask what Steve would do. Steve would have never let this ugly thing out the door. Let alone the fact that the white rubbery material gets dirty within hours and looks terrible.
  • It's not a great looking device, not by a long shot. But ******** about its looks sort of feels like you have to end your rant with #FirstWorldProblems. The bigger issue is it's price. I watched a video of someone cracking it open and there is nothing about it that warrants a $99 price tag.