As first reported by TechCrunch editor-in-chief Matt Panzarino, Apple has acquired the iOS automation app Workflow and its entire team.
Panzarino makes some smart points in his article about Workflow's potential inside Apple: The app is one of the most innovative ways to chain multiple app activities together in iOS, and I use it every day to make my iPad a more effective work tool.
I'm relieved to see the app remain on the App Store for the time being, though this isn't a unique circumstance for acquisitions: The original Siri app stayed on the store for more than a year after its April 28 2010 acquisition, finally shutting down on October 14, 2011 — 10 days after Apple introduced Siri functionality into the iPhone operating system.
Could it be that Apple plans to introduce a version of Workflow — or better yet, use its technology — in future versions of iOS? As someone committed to the future of the company's touch operating system, I sure hope so.
We'll have more on the deal later, but in the meantime, I do highly encourage reading Matt Panzarino's full take on the subject.
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Serenity was formerly the Managing Editor at iMore, and now works for Apple. She's been talking, writing about, and tinkering with Apple products since she was old enough to double-click. In her spare time, she sketches, sings, and in her secret superhero life, plays roller derby. Follow her on Twitter @settern.