This is your annual reminder to 'let it snow' in the Apple Store app

Let it Snow on iPhone X
Let it Snow on iPhone X (Image credit: iMore / Rene Ritchie)

What you need to know

  • Open the App Store on iPhone or iPad.
  • Type "let it snow" into the search box and marvel at the result.
  • This Easter egg might be an oldie, but it's a goldie.

I don't know if you've noticed, but we're in the midst of holiday fever especially now that Black Friday is upon us. Whether you're planning your big festive getaway or hunkering down to devour as much turkey as possible, there's no denying the holidays are coming. So why not embrace it with a well placed Apple Easter egg?

There's a good chance that you are already aware of this little bit of magic but I thought a gloomy Friday afternoon might be a good time to inject a little festive cheer. And even if you do know about this Easter egg, not everyone will. After all, every day there's someone born who hasn't seen the Flintstones, right?

Preamble aside, here's what you need to do.

  1. Open the Apple Store on iPhone or iPad.
  2. Head to the Search tab and enter "let it snow" into the text field. No need for the quotes.
  3. Watch as snow falls from the skies. Or rather, the top of your screen.
  4. As if that wasn't enough to fill your heart with joy, give your iPhone or iPad a shake and watch as it turns into a $1000 snow globe.

You're welcome!

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.