Flixel's Cinemagraph Pro is a Mac app brings your photos to life. Basically you take a short video, import it, mask off the parts you want to keep moving, and Cinemagraph Pro will make a seamless video loop out of it. It's the kind of stuff you see in fancy online ads, behind feature story headings, and all sorts of other high-end stuff. And it's expensive. Only not right now. After being featured in the Mac App Store Flixel is dropping the price of Cinemagraph Pro by 92.5% — from $200 to $15.

Yeah, it absolutely sucks if you bought Cinemagraph Pro before the discount. But if you didn't, and you even think you might one day have a use for a tool like this, buy it now.