In Short

Apple Car — or Car — is the presumed name for an electric automobile project, codenamed 'Titan' reportedly underway at Apple. Details of the project are sketchy, and range from Apple making a minivan-style prototype vehicle to a self-driving vehicle. There's been no official comment from Apple, nor timeline, though any real product release is likely year away.

Apple Car — or Car — is the presumed name for an electric automobile project, codenamed 'Titan' reportedly underway at Apple. Details of the project are sketchy, and range from Apple making a minivan-style prototype vehicle to a self-driving vehicle. There's been no official comment from Apple, nor timeline, though any real product release is likely year away.

Rumors of an Apple Car began with Steve Jobs, who was reportedly interesting in applying Apple-style innovation to the product category before he passed away.

Apple Board of Directors member Mickey Drexler told Fast Company:

Look at the car industry, it's a tragedy in America. Who's designing the cars? Steve's dream before he died was to design an iCar. And I think it would've been probably 50% of the market. He never did design it.

Steve Jobs himself reportedly told something similar to the New York Times

In a meeting in his office before he died, Steven P. Jobs, Apple’s co-founder and former chief executive, told John Markoff of The New York Times that if he had more energy, he would have liked to take on Detroit with an Apple car.