Apple expands in Eastern Europe, opening online store in Russia for the first time

Apple has made a new, and quite significant, expansion in their Eastern European retail operations with the launch of an online retail store in Russia. Previously Russian Apple fans had to purchase their hardware via third-party resellers, and the online store represents the first time Apple has had any kind of retail presence there. This represents an ever increasing presence for Apple in the country, following the expansion of the iTunes Store to Russia in late 2012.

The Russian store is very much the same as every other worldwide online Apple Store, and is being linked to by this rather striking image on the Apple.com/ru homepage. Furthermore, expanding their online retail presence could potentially lead to physical stores down the line, with Apple previously having been rumored to be interested in Russian land.

Source: 9to5Mac

Richard Devine

Senior Editor at iMore, part time racing driver, full time British guy

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