After dethroning Coca-Cola as the most valuable brand in the world last year, Apple has managed to retain its crown this year.

Interbrand's Best Global Brands report valued Apple at $118.9 billion, edging out the likes of Google, which came in second at $107 billion, and IBM, placed fourth at a valuation of $72 billion. While evaluating the best brands in the world, Interbrand mentioned that it looked at three key factors:

  • The financial performance of the branded product and service
  • The role the brand plays in influencing customer choice
  • The strength the brand has to command a premium price or secure earnings for the company

Interbrand also noted that 2014 marked the first time two brands exceeded the $100 billion value. Other notable technology companies that made the list include Microsoft, placed fifth with a valuation of $61 billion, Samsung at number seven, Amazon at number fifteen and many more. To check out the list of the 100 most valuable brands in the world, head on over to the link below.

What do you guys think? Can Apple continue its run next year as well?

Source: Interbrand