Apple is increasing its efforts to improve Maps around the world, having recently posted open positions for Maps Ground Truth managers in seven countries. Previously, Apple had only been hiring for these positions in Australia. Among other dutites, managers are expected to be able to do things like provide feedback for their area to enhance maps, according to Apple’s job postings.
- Testing new releases of map code and data around the U.S.
- Collecting ground truth data to allow for analysis of the impact of potential map code or data changes relative to known truth
- Utilizing local expertise to provide feedback about U.S.-specific mapping details
- Evaluating competing products in-region relative to our maps
Ground truth refers to collecting mapping data locally rather than by satellite imagery or other remote means. We heard about Apple retail employees being asked to help improve Maps back in October. This, however, points to teams of people dedicated to mapping improvements.
Apple has been steadily improving Maps since the launch of iOS 6 in September of last year. Enhancements to Flyover, 3D buildings, and turn-by-turn navigation have been made to locations around the world. There is still a long way to go, but there is no doubt that Apple is working hard to make Maps the product that everyone expected it to be and that their customers deserve.