iPad Air launch sees 200% boost in AT&T activations over last year

AT&T announces 200% increase in iPad activations during iPad Air launch weekend

AT&T has announced that they saw a 200% increase in iPad activations during the iPad Air launch weekend, compared to that of the iPad 4 and iPad mini last year. AT&T Mobility CEO Ralph de la Vega credited the excitement over the iPad Air, the carrier's Mobile Share plan, and the carrier's new Next program. AT&T:

“iPad activations on AT&T increased more than 200% over the past three days compared to last year’s launch weekend, driven by consumer excitement around the new iPad Air and the popularity of AT&T Mobile Share, which lets customers add an iPad to their existing data plan for just $10 a month. We also saw strong demand for AT&T Next, which offers customers an iPad for $0 down on the nation’s fastest and most reliable 4G LTE network.”

AT&T declined to give specific sales numbers. Apple has yet to announce any iPad Air numbers either, but Apple historically doesn't break down numbers by model, and since the Retina iPad mini won't ship until later in November, we may have a while to wait still.

Did you activate an iPad Air on AT&T this weekend? If so, how's it working for you?

Source: AT&T

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Joseph Keller

News Writer for Mobile Nations. Fascinated by the ways that technology connects us.

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Reader comments

iPad Air launch sees 200% boost in AT&T activations over last year


iPad Air is the lightest 10-inch iPad yet, (not to mention, truly the best iPad for now). Definitely the next step up from the iPad 2 form factor. One may point out that physically, the iPad is starting to follow the iPhone, (2-years between form factor changes, will have to see if this pattern holds for 2015). Or has Apple found the best tablet form factor and the iPad has reached "iPod Classic" status?

I read that Apple is releasing a 13 inch ipad next year, it figures a bigger one after I already got this one!

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